Check out this awesome campaign video from Action Against Hunger. [youtube http://www.youtube.com/watch?v=VUPzr2MGKMs]
Notice how it reframes a couple of vital ideas:
- Helping people who live in poverty out is not about 'charity', it is about justice.
- It isn't that you are giving money that is yours, it is about sharing money that is ours.
- Doing the above is morally right, is simply the fair thing to do. And our inner selves (represented by the kids) know that this is what we want to do.